Vistula Tempts ISPs With VoIP Platform
By Colin C. Haley

June 3, 2005

Vistula Communications is hoping its Voice over IP offer is one ISPs and telecoms can't refuse.

The privately held New York company will provide its V-Cube enterprise VoIP platform and user portal for free, as well as handle the installation and integration.

"The customers know they have to do something [about VoIP], but are unsure because of the cost involved," Adam Bishop, CEO of Vistula's United Kingdom operations, told internetnews.com. "We make it easy for them."

What's in it for Vistula? Long-term revenue-sharing deals with its partners that could pay off handsomely as more business move to VoIP to improve efficiency and cut costs.

Despite the lack of a sales and marketing push so far, several ISPs have signed up, the most recent of which is BrainWare.

The Argentinean ISP has signed a five-year contract to sell V-Cube to business customers for VoIP, voice and video conferencing and call-center management.

Ricardo Ciciliani, BrainWare's CEO, is optimistic that V-Cube will catch on with customers.

"We anticipate significant demand from our existing clients and we believe that the V-Cube platform will attract new customers to BrainWare's existing products and services," Ciciliani said in a statement.

The South American deal comes after Vistula linked Telstra Europe to a five-year contract to distribute V-Cube in the United Kingdom and Ireland.

Vistula, which raised $8.4 million in a private placement in March, was founded in 2003 and takes its name from a river in Poland. It competes against BroadSoft, which announced a major international expansion with six new offices.